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Get Your FREE £2,000 Executive Business Report

Discover hidden growth opportunities in your joinery, kitchen, or furniture business. A professional analysis that normally costs £2,000 — yours free for a limited time.

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PERSONAL REPORT DELIVERY INCLUDED
Erin will visit you in person to deliver your report and go through it in detail at your premises — completely FREE.
No obligation
✅ 75% client retention
✅ Avg 3-year engagement
✅ Results clients can keep
From chaos to clarity
“Our clients regularly achieve 50% growth in net profit and build businesses with systems that allow them to work ON their business and spend quality time with family — without guilt or worry.”
Real outcomes from systemising operations, tightening financial controls, and building a leadership rhythm.
Erin Woodger

About Erin

Mentor & operator in the woodworking industry
  • Co-owner of Wealden Joinery
  • 25+ years woodworking industry experience
  • Hands-on with finance, systems, leadership and production

Selected turnarounds & wins

  • DGM Joinery: +53% increase in net profits after operational and financial fixes
  • Owners consistently win back 10–15 hours/week from daily firefighting
  • Standardised quoting → consistent margins & faster sales cycles

What you’ll get in your report

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Operational bottlenecks
Pinpoint what’s slowing you down.
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Financial performance
Understand profit and growth trajectory.
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50% growth roadmap
12–18 month plan to scale.
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Process optimisation
Specific, actionable steps.
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Profit enhancers
Find hidden revenue & margin.
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Delegation framework
Free yourself from day-to-day.
Case study

DGM Joinery — 53% increase in net profits

After our site visit and analysis, we identified a clear roadmap to lift net profit through strategic operational improvements and process optimisation.

  • Owner time unlocked: 15+ hours/week
  • Quoting integrated & consistent
  • Monthly P&L tracking to control margins
DGM Joinery result

Inside your Executive Business Report

What the report covers

  • Introduction & context: your current position, strengths and growth potential.
  • Key observations: e.g. owner bottlenecks, quoting reliance, quote follow-ups, priority project types (like Gutmann), the shift to data-driven decisions, and a focused marketing plan.
  • Plan of action: delegation playbook, modernised quoting (JoinerySoft or similar), assigned follow-up role, themed project focus, time tracking & KPIs, and a measurable marketing cadence.
  • Financial insights: trajectory of turnover, profit, owner income and enterprise value over 12–36 months.
Preview items above are distilled from a real client report to illustrate exactly what you’ll receive. (Your report is bespoke to your business.)

Financial insights — snapshot

Year Turnover
2022–23£354,127
2024–25£500,000
2025–26£750,000
2027–28£1,000,000
2028–29£1,100,000
Monthly income / director
from ~£2,171 → £7,391
Company value
~£50k → ~£1.0m
Net profit
grows steadily alongside systemisation
Figures shown are from a real example to demonstrate format & depth; your numbers will be derived from your data.

Example observations we surface

  • Owner’s time is a bottleneck — visits and quoting depend on one person.
  • Quoting needs to be team-enabled (e.g., JoinerySoft) with standards.
  • Dedicated quote follow-up so no opportunities are missed.
  • Focus on high-value project types (e.g., Gutmann) to build expertise.
  • Introduce time tracking & a simple KPI set for better decisions.
  • Build a practical, budgeted marketing plan.

Example actions you’ll get

  • Delegate early client interactions; reserve site visits for confirmed installs.
  • Set up quoting so trained staff can draft accurate proposals.
  • Assign a named owner in the office to chase & log all quotes.
  • Prioritise a flagship project niche; create case studies.
  • Implement time tracking; review actual vs expected weekly.
  • Launch a 90-day marketing rhythm with spend & ROI tracking.

What happens next

1
Submit the form or book a call
Use the form below or the Calendly button to pick a slot.
2
Intro call (15–20 mins)
Confirm goals, scope and access needed.
3
Deep-dive analysis (2–5 days)
Interviews, data review, ops & finance diagnostics.
4
Your executive report is prepared
Clear 12–18 month plan with quick wins and KPIs.
5
In-person delivery at your premises
Erin walks you through the findings and priorities.
6
Optional implementation support
We can help execute the plan or coach your team.

Frequently asked questions

Is this really free?
Yes — completely free. No hidden costs and no obligation.
How long does the analysis take?
We deliver your full report 5–7 business days after the initial consultation.
Do I need to be a certain size?
We work best with joinery, kitchen, and furniture businesses doing £200k+ turnover.
What if I’m not ready for mentoring?
No problem. The report is yours to keep and use as your growth plan.
Ready to find the hidden profit in your business?
Claim your FREE Executive Business Report
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Mentor2Freedom
Glendon Lodge Farm, Kettering, NN14 1QF, United Kingdom • Contact